Marc Jacobs’ Final Louis Vuitton Campaign


Fashion designer Marc Jacobs has unveiled his final Louis Vuitton campaign before moving on to his namesake label. Photographed by Steven Meisel for the Louis Vuitton spring/summer 2014 advertising campaign, Marc dedicates his swan song to his fashion muses Sofia Coppola, Catherine Deneuve, Gisele Bündchen, Fan Bingbing, Edie Campbell and Caroline de Maigret.

Shot in a New York studio in a subdued setting, the famous faces model a series of the label’s most iconic designs, including monogrammed luggage, chic bucket bag, the Noé bag and Stephen Sprouse sequins. The dark feathered looks from the LV spring runway show are also featured in the campaign.

“It was a very emotional shoot, and I find this shows in the images. It’s not a melancholic campaign. It’s really celebrating women who inspire Marc,” said Frédéric Winckler, Vuitton’s communications and events director. “It’s product and people: showing a strong emotional connection between products and the people who wear them.”

The simple yet striking campaign is a classic finale to Marc’s time at Louis Vuitton. It’s a look back, a reminder, and a final farewell to a remarkable career. He’s made his ‘mark’ on Louis Vuitton.

Marc’s successor at Louis Vuitton is Nicolas Ghesquiere, who left Balenciaga last year.

“He is a brilliant designer and he’ll do something completely different,” Marc said earlier this month. “I’m curious to see what he’ll do. We have such different aesthetics. Things need to change. I’m really glad someone I respect and admire and think is a really great talent is there.”

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