Game industry business news

E3 2007: Guitar Heroes to take on GunsNRoses legend

Velvet Revolver star Slash has agreed to be an in-game end-of-level boss in Activision’s Guitar Hero III. The former Guns’N’Roses axeman has lent his likeness to the game – as well as penning and performing the title music. According to Reuters, the news was revealed at Activision’s E3 media briefing …

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Could E3 switch to Vegas?

Xbox boss Peter Moore has given the new E3 a cautious thumbs up, but questioned whether or not the invitation list was right – whilst global marketing vice president Jeff Bell has suggested that the show may need to quit LA. Moore told MCV: Things got nuts last year. We …

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E3 2007: Disney reiterates commitment to gaming

The last press conference of this year’s E3 began with Graham Hopper, president of Disney Interactive Studios declaring the firm’s commitment to the industry: Video games are a long-term priority for our company. We believe that video games are at the forefront of entertainment and that our business is healthy …

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Developer Junction Point snapped up by Disney

Disney Interactive Studios has announced its acquisition of Austin-based Junction Point Studios. Mcvuk.com sister site Developmag.com has revealed that the developer, led by Deus Ex creator Warren Spector, will continue to create new franchises as well as bringing Disney’s properties to next-generation platforms. Last month Disney restated its intentions to …

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E3 2007: Take 2 revs up hype for GTA IV

In new CEO Strauss Zelnick’s first E3 presentation, Take 2 concentrated on its forthcoming Grand Theft Auto update, with the chairman telling the crowd that he wants his firm to become the most innovative” in the US. Zelnick didn’t make much reference to the firm’s recent financial troubles – but …

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E3 2007: Guillemot predicts 50% market growth by 2011

Yves Guillemot opened Ubisoft’s E3 presentation yesterday with the bold claim that the global games market will grow 40 to 50 per cent in the next four years. He was then followed on stage by Ubisoft VP of marketing Tony Key, who said: "We’ve had a lot of success in …

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E3 2007: THQ focuses on original IP

THQ opened its E3 presentation by showcasing Smackdown vs Raw 2008 for Wii, with the help of two WWE female wrestlers, who announced on stage we’re here to play.” The firm’s senior vice president of marketing Bob Aniello then touched upon a number of familiar licences from Nickelodeon and Pixar, …

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E3 2007: Sony rolls out new Euro PS3 bundle

SCEE earlier this morning announced the launch of a new value ‘Start Pack’, comprising a PS3, two first party games and two Sixaxis controllers. Available with immediate effect, priced at Euro 599 (425), the two titles available in the pack will vary from country to country, but are likely to …

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NoE limits

What’s the motivation behind the Wii Software platform? As Mr Iwata has said for a long time, in order to make a video game it is now very difficult without getting into a huge financial investment. Cost and budget and time leads are absolutely tremendous. Our thinking with the DS …

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360 Elite to hit Japan in September

Microsoft’s Japanese division has announced that Xbox 360 Elite will launch in the region on October 11th. Tom Ivan at next-gen.biz reports that the revamped console will retail for 47,800 Yen (190/$390). When the system was launched in the US at the end of April, it went on sale for …

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